Summary
A general overview prepared for Yale SOM’s Program on Entrepreneurship students taking MGT 646.
Digital Marketing Resources
Compiled by Brian Zito, Senior Associate Director for Marketing, Yale SOM.
1.) Forrester: the leader in market research data analysis.
Benchmarks (search results)
Measuring Up: Benchmarking Your B2B eCommerce Performance
Benchmarking Social Marketing Efforts In China In 2015
Benchmark Your Social Media Marketing Efforts
2.) Google Insights
Provides a number of case studies and digital marketing best practices by industry.
3.) Google’s Display Advertising benchmarks tool:
Really neat tool that provides display advertising benchmarks by industry, country, format, etc.
4.) Wordstream
They are more of a SEO/PPC agency, but since they have so many clients across numerous industries, their data is somewhat accurate.
5.) Salesforce and ExactTarget: Offer a number of social benchmarks by industry
The Facebook Ads Benchmark Report
Exact Target Social Benchmark Report
Social.com Advertising Benchmark Report